Kitty Cash is a DJ and producer with an enigmatic style and eclectic music taste. And an all-around loveliness. To complement her unique persona, I designed an identity that is distinguished but playful, and feminine to its core. The Kitty Cash logo is sweet but flashy. The Love The Free custom typography has a bit more tenderness. We tied the visual brand together by launching The Pack merch line for her crew of guys and ladies alike.